It lives here.
Your ideal client, your differentiators, your personality, your Golden Circle, and your story sit in one brand profile that Brandy reads every time she writes. The work you did with Jon stays current instead of ageing in a document.
Included with Wit & Craft coaching
Your positioning,working every week.
Brand Voice Engine is where a Wit & Craft client’s positioning lives and goes to work. It comes with The Brand Lab™ membership and Executive Brand Coaching. It is not sold on its own.
What it is
Positioning that neverends up in a drawer.
It goes to work.
Brandy, the brand coach inside the app, drafts LinkedIn posts, emails, proposals, and website copy from that profile, in your voice, on copywriting frameworks that hold up.
It compounds.
Every piece is kept in your library and placed on a calendar. The more you use it, the sharper the voice gets, and nothing you decided on a call gets lost before the next one.
Who gets it
Two ways in.Both start with a conversation.
Offer · 01Interior designers & architects
The Brand Lab™
$500 a month · four-month Foundation, then month to month
A membership for independent interior designers and architects who are done competing on price. Weekly group coaching, a monthly 1:1 with Jon, the full positioning curriculum, and the Brand Lab Collective. Brand Voice Engine Pro is included.
Read about The Brand LabOffer · 02Founder-led B2B companies
Executive Brand Coaching
$1,500 a month · month to month · five clients at a time
One-to-one positioning for founders with a live business to run. A weekly strategy call with Jon, the nine-step Positioning Roadmap built around the decisions in front of you, and a private Brand Portal that fills in room by room. Brand Voice Engine Pro is included.
Read about Executive Brand CoachingHow it works
Three steps,in this order.
The software is the third step. Most tools try to be the first.
Do the positioning work.
With Jon, on the calls, through the nine steps of the roadmap. This is the part that cannot be automated, and it is the part that makes everything else worth doing.
It lands in Brand Voice Engine.
As each step finishes, your profile fills in. Your invitation arrives by email from Jon once you are in the program.
Brandy puts it to work.
Ask for a post, an email, a proposal opener. Refine it. Schedule it. Keep it. Your voice every time, and never a blank page.
Proof, from the coaching
From feeling temporaryto solid ground.
Plate · 01Brand Lab member
Kyra Gebhard
Founder, First District Designs · Michigan
Before
Imposter syndrome. Strong work, no language for what made it different. No clear ideal client. Pipeline built on hope and referrals.
After
Won a competitive pitch against multiple other designers. Website traffic up. A systematic, confident approach to every consult.
“I went from feeling very temporary and unmoored to having solid ground under my feet. I thought I was learning how to tell my brand story. What I didn’t realize was that I was getting a comprehensive marketing playbook.”
Plate · 02Brand Lab member
Isabelle
Founder, Isabelle Interior · Scandinavian interior design
Before
Twenty-six years in pharmaceuticals, a design certificate, and no language for why a studio under her own name would be different.
After
Her positioning in a single sentence. Landing page copy in production with her web agency. A launch under her own name, with the differentiator she could not see from the inside.
“You just can’t read the label from inside the bottle. It takes an outside perspective to get you to see it.”
Why this exists
Built by the personinside the Brand Lab.
I’m Jon Czeranna, co-founder of Wit & Craft and the creator of The Brand Lab™. For twenty years I’ve watched talented service businesses, designers especially, get compared on price because their language never caught up to the work.
Brand Voice Engine is the software we built for the people we coach. The positioning work we do together is too valuable to end up as a PDF nobody opens. Here it stays alive, and it keeps writing for you between our calls.
If you want to talk about working together, book a call. That is where all of this starts.
Questions
Asked before.
Can I buy Brand Voice Engine on its own?
No. It comes with The Brand Lab membership and Executive Brand Coaching. The software only works as well as the positioning inside it, and that positioning is built in the coaching. Selling the two apart would sell you half of the thing.
I am already a member or client. How do I get in?
Your invitation arrives by email from Jon. If you have it, sign in at brand-voice.app. If you do not, reply to any email from Jon and ask.
I am not an interior designer. Is this for me?
The Brand Lab is built for independent interior designers and architects. Executive Brand Coaching is for founder-led B2B companies. Both include Brand Voice Engine. Book a call and we will tell you honestly which one fits, or whether neither does.
Does the software replace the strategy work?
It cannot. It stores the strategy and puts it to work. The thinking still happens with Jon, on the calls, through the nine-step Positioning Roadmap.
What about ChatGPT?
ChatGPT starts from a blank prompt. Brand Voice Engine starts from your finished positioning, your ideal client, your differentiators, and the words you refuse to use. It is the difference between a smart stranger and a collaborator who sat in on every call.
What does it produce?
LinkedIn posts, email newsletters, blog drafts, proposal language, website copy, and case study language, each drafted in your voice, refined with Brandy, and kept in your library and on your calendar.
Start
Your work alreadyhas a voice.Now give your brand one.
It starts with a conversation. Thirty minutes, and you will know whether we are the right fit.
Made by Wit & Craft · Grand Rapids, MI